Experienced Customer Insights Associate Director – Strategic Brand and Communications Research

At blithequark, we're not just a company – we're a community of innovators, thinkers, and doers who are passionate about making a difference in the world. As a leader in the industry, we're committed to empowering our customers and employees to live, work, and play to their fullest potential. Our team is dedicated to anticipating, leading, and believing that listening is where learning begins. We're looking for a talented and driven individual to as an Experienced Customer Insights Associate Director – Strategic Brand and Communications Research.About blithequarkblithequark is a forward-thinking company that powers and empowers how people live, work, and play by connecting them to what brings them joy. We're a community of people who are passionate about driving innovation, creativity, and impact in the world. Our team is dedicated to lifting our communities and building trust in how we show up, everywhere and always. We're a place where the true you can learn, grow, and thrive, and where your ideas are valued and encouraged. The RoleAs an Experienced Customer Insights Associate Director – Strategic Brand and Communications Research, you'll be the driving force behind understanding our brand's pulse and charting its course for success.You'll leverage your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. You'll partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations. Responsibilities* Partner with senior leaders to understand key business issues and use data-driven insights to inform brand experience strategies, messaging, and public relations.* Design custom research in support of the Brand Measurement Trackers to yield actionable insights that will drive brand strategies. * Guide research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps. * Lead a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the blithequark brand.* Manage research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes. * Partner with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health. * Collaborate with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence.* Strategic thinking with strong business acumen and the ability to translate data into actionable insights. What We're Looking For* Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. * Knowledge of media monitoring and analysis tools. * Strong analytical and data interpretation skills. * Excellent written and verbal communication skills. * Ability to work independently and as part of a team. * Designed small and large-scale research projects involving primary and secondary data collection.* Proven experience in conducting market research for PR purposes. * Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels. * Experience with marketing communications and mobile, digital, and social media platforms. * Experience managing people and teams, either via direct reporting or influence. * Experience with both Consumer and B2B audiences. What We Offer* A hybrid work environment with a defined work location that includes work from home and a minimum eight assigned office days per month.* A competitive salary range of $118,000.00 to $239,000.00 annually based on a full-time schedule, with the potential to earn more. * A comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance. * A collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. * Opportunities for career growth and development, including training and education programs.* A dynamic and supportive team that is passionate about making a difference in the world. Why Join blithequark? * We're a company that values diversity, equity, and inclusion, and we're committed to creating a workplace that is welcoming and inclusive for all employees. * We're a leader in the industry, and we're passionate about driving innovation, creativity, and impact in the world. * We offer a comprehensive benefits package that includes health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.* We're committed to career growth and development, and we offer training and education programs to help you succeed in your role. * We're a dynamic and supportive team that is passionate about making a difference in the world. If you're a talented and driven individual who is passionate about making a difference in the world, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter that outlines your experience and qualifications for the role. We can't wait to hear from you!Equal Employment Opportunityblithequark is an equal opportunity employer, and we celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. We're committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.