Experienced Customer Insights Associate Director – Driving Business Growth through Data-Driven Storytelling

At blithequark, we're on a mission to empower people to live, work, and play by connecting them to what brings them joy. As a Customer Insights Associate Director, you'll be a key member of our team, leveraging your expertise in market research methodologies and data analysis to generate insights that shape our brand's messaging, reputation management, sponsorship strategy, and media relations efforts. If you're a data-driven storyteller with a passion for uncovering consumer insights that drive business decisions, we invite you to join our community of innovators and thought leaders.About blithequarkblithequark is a dynamic and forward-thinking organization that values creativity, innovation, and collaboration. We believe that listening is where learning begins, and we're committed to building trust in how we show up, everywhere and always. Our V Team is a community of people who anticipate, lead, and believe in the power of data-driven insights to drive business growth. We're proud to be an equal opportunity employer, celebrating our employees' differences and fostering a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.ResponsibilitiesAs a Customer Insights Associate Director, you'll be responsible for:* Partnering with senior leaders to understand key business issues and using data-driven insights to inform brand experience strategies, messaging, and public relations. * Designing custom research in support of the Brand Measurement Trackers to yield actionable insights that drive brand strategies. * Guiding research agency analytic teams to perform advanced analytics that provides deeper insights and uncovers opportunities for the brand, including driver and correlation analysis, perceptual maps.* Leading a cross-functional team in preparing the Annual "State of the Brand" report that provides a holistic, enterprise-wide view of the health and strength of the blithequark brand. * Managing research agency partners for custom research projects from scoping to delivery, with a focus on uncovering insights that enhance brand perception and inform strategic communications for public relations purposes. * Partnering with the sponsorship team to identify relevant activations around the fans' needs and passions and measure their impact on brand associations and brand health.* Collaborating with the Corporate Social Responsibility team to conduct research and analysis that ensures our programs are meaningful, relevant, and impactful to society, and that they are implemented with excellence. * Strategic thinking with strong business acumen and the ability to translate data into actionable insights. What We're Looking ForTo succeed in this role, you'll need:* Eight or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training.* Knowledge of media monitoring and analysis tools. * Strong analytical and data interpretation skills. * Excellent written and verbal communication skills. * Ability to work independently and as part of a team. * Designed small and large-scale research projects involving primary and secondary data collection. * Proven experience in conducting market research for PR purposes. * Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels. * Experience with marketing communications and mobile, digital, and social media platforms.* Experience managing people and teams, either via direct reporting or influence. * Experience with both Consumer and B2B audiences. What We OfferAs a Customer Insights Associate Director at blithequark, you'll enjoy:* A competitive salary range of $118,000.00 to $239,000.00 annually, based on a full-time schedule, with the potential to earn more through incentives. * A comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.* A collaborative, inclusive work environment that encourages authenticity and fosters a sense of belonging. * Opportunities for career growth and professional development, including training and education programs. * A dynamic and forward-thinking organization that values creativity, innovation, and collaboration. Work EnvironmentAs a hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month, set by your manager. You'll be part of a team that values flexibility and work-life balance, and you'll have the opportunity to work with a diverse group of professionals who share your passion for data-driven insights and business growth.If you're a data-driven storyteller with a passion for uncovering consumer insights that drive business decisions, we invite you to apply for this exciting opportunity. Please submit your resume and a cover letter that highlights your experience and qualifications for this role. We can't wait to hear from you! Equal Employment Opportunityblithequark is an equal opportunity employer, and we celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.We're committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.