Copywriter

Job Title: Copywriter Department: Marketing Reports To: Director, Content & Community Compensation: The base salary range for this position is $110,000.00 to $135,000.00 annually. This role is also eligible for an end-of-year performance-based bonus. Compensation is determined based on factors such as location, relevant experience, and qualifications. Candidates in higher cost-of-living areas or with exceptional expertise may fall above this range. Position Overview The Copywriter will craft compelling, compliant, and patient-centric copy across all of Ivim Health’s marketing channels. This role requires a unique blend of creative storytelling, medical accuracy, and regulatory compliance—translating complex clinical information into accessible, engaging content that drives action while maintaining the highest standards of healthcare marketing. You’ll collaborate across marketing and clinical teams to develop messaging for digital ads, email campaigns, landing pages, social media, blog content, and more. Your words will help patients understand their treatment options, feel supported on their wellness journey, and trust Ivim as their healthcare partner. This role is ideal for a creative yet disciplined communicator who can balance empathy, clarity, and compliance in every message. Who We Are At Ivim Health, we’re transforming the future of wellness through truly individualized healthcare that’s accessible to all. Our mission is to empower people to take control of their health by delivering care that’s tailored to their unique goals, needs, and experiences. We believe in collaboration and compassion, placing our patients’ voices at the center of every decision. By combining human connection with innovative solutions, we make care that’s affordable, effective, and personal. At Ivim, individualized healthcare isn’t a luxury, it’s the standard. Together, we’re building a model of care that supports physical, emotional, and mental well-being, one patient at a time. Key Responsibilities Compliant Medical Copywriting Write clear, accurate, and compliant copy about GLP-1 medications (semaglutide, tirzepatide), treatment protocols, and health outcomes. Translate complex medical and scientific information into accessible, patient-friendly language that educates and inspires confidence. Ensure all copy adheres to FDA regulations, FTC guidelines, healthcare advertising standards, and platform-specific policies (Meta, Google). Collaborate with Clinical and Legal teams to review and approve medical claims for accuracy and compliance. Stay up to date on evolving regulatory requirements and best practices in healthcare marketing. Cross-Channel Content Creation Write high -performing copy for paid media campaigns (Google Ads, Meta, display, CTV) that balances compliance with performance. Develop email and SMS copy for lifecycle marketing campaigns including onboarding, engagement, retention, and win-back flows. Create landing page and website copy that clearly communicates value, addresses patient concerns, and drives conversions. Write social media posts that educate, build community, and reflect Ivim’s empathetic brand voice. Contribute to long-form and blog content that positions Ivim as a trusted authority in metabolic and wellness care. Brand Voice & Messaging Maintain consistency in Ivim’s brand voice—empathetic, science-backed, empowering, and accessible—across all platforms. Develop and refine messaging frameworks and copy guidelines for use across marketing teams. Create compelling narratives that address patient pain points, overcome objections, and inspire positive health action. Write with empathy and understanding for patients at every stage of their wellness journey. Collaboration & Iteration Partner with Growth, Lifecycle, Content, and Brand teams to support campaign development and messaging execution. Collaborate with designers to ensure cohesive alignment between copy and creative. Incorporate insights from performance data, A/B tests, and stakeholder feedback to continuously refine copy effectiveness. Participate in creative brainstorms and contribute strategic ideas for messaging and campaigns. Testing & Optimization Develop multiple copy variations for A/B testing across channels (ads, emails, landing pages). Use performance metrics to identify copy trends and optimization opportunities. Document performance insights and share best practices with the broader marketing team. Qualifications Education & Experience Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field. 5+ years of copywriting experience, preferably in healthcare, wellness, DTC, or regulated industries. Proven experience writing clear, compliant, and high-performing copy across multiple channels. Strong understanding of FDA and FTC compliance requirements for healthcare advertising. Demonstrated ability to translate technical or medical concepts into engaging, patient-friendly messaging. Technical Skills Proficiency in Google Docs, Microsoft Word, or similar writing tools. Familiarity with project management platforms ( ClickUp, Asana, or similar). Understanding of SEO and keyword optimization best practices. Experience with CMS platforms and email marketing systems (Customer.io or similar) is a plus. Soft Skills Exceptional writing and editing skills with a keen eye for detail and accuracy. Empathetic and patient-focused communicator who writes with clarity and compassion. Compliance-minded with strong understanding of regulated marketing environments. Collaborative and receptive to feedback with a growth-oriented mindset. Organized, deadline-driven, and able to manage multiple priorities in a fast-paced setting. Success in First 90 Days Month 1 – Learn & Immerse Complete onboarding and 1:1s with Marketing, Brand, Growth, and Clinical teams. Deep dive into GLP-1 medications, treatment protocols, and Ivim’s clinical approach. Review existing copy to understand tone, voice, and compliance standards. Begin drafting short-form copy with feedback to align with Ivim’s brand and messaging. Month 2 – Contribute & Optimize Own copy for ongoing campaigns across ads, landing pages, and lifecycle marketing. Create multiple variations for testing and performance improvement. Develop internal copy guidelines for claims, tone, and compliance. Partner with Clinical and Legal teams to streamline copy review workflows. Contribute ideas for upcoming campaign concepts and storytelling opportunities. Month 3 – Drive Impact & Expand Demonstrate measurable improvements in copy performance (CTR, engagement, conversions). Lead copywriting for a major campaign or seasonal launch. Build a library of approved, reusable copy frameworks and messaging modules. Present copy performance insights and recommendations for ongoing optimization. Establish reputation as a trusted voice for compliant, impactful patient communication. What We Offer Competitive pay reflecting experience and impact. Comprehensive benefits package including medical, dental, and vision insurance. 401(k) with employer match to support long-term financial goals. Generous PTO, paid holidays, and flexible remote work environment. Exclusive perks through Ivim At Work, including discounts on Ivim services and wellness products. A collaborative, mission-driven culture focused on innovation and growth.