Multifamily Performance Marketing - Director

Job Description:• Intentional Marketing is looking for a powerhouse performance marketer and strategic operator to in a hands-on, high-impact role. • We’re a boutique marketing agency built by multifamily operators, for multifamily operators. • We don’t just run campaigns—we move occupancy. • We believe that marketing is an operational lever, and we’re obsessed with proving it. • Since 2020, we’ve helped over 100 property management companies supercharge their marketing—from CRM setup and ILS strategy to full-funnel advertising management.• Our team is passionate, people-first, and driven by results. • We're now looking for a strategic leader to join us in our next chapter of growth. • TheRole: We’re hiring a Director of Performance Marketing Strategy—an analytical, operations-minded marketing leader to own client portfolios and drive leasing success. • This is not a social media role. This is for someone who sees marketing as a system, not a vibe. Requirements:• 7+ years in multifamily marketing, leasing operations, or proptech strategy• 2+ onsite teams leadership• Proven ability to implement CRM tools and optimize marketing tech• Deep understanding of lead-to-lease conversion and how advertising impacts occupancy• Operational thinker—driven by results, data, and cross-functional execution• Comfortable managing clients directly and presenting strategy to ownership-level stakeholders• Excited by startup energy, collaborative decision-making, and building systems that scale• Experience leading offshore or centralized leasing teams is a plusBenefits:• Passionate, people-first team• Fully remote, fast-moving culture that embraces AI and innovation• Strategic seat at the table—we value operators, not order-takers• Clear path for growth and bonus incentives tied to client retention and acquisition• Real impact: the work you do fills units, drives NOI, and shapes how operators approach marketing Apply tot his job