North America Brand Marketing Director

North America Brand Marketing DirectorYour role at BugabooJoin us on our mission to help empower parents and children to discover the world together! Bugaboo is a premium Dutch parental company that reinvented the stroller 20 years ago. We continue to bring a pioneering mindset and an obsession with quality to everything we do and we're looking for entrepreneurial and passionate people to join us. With design and innovation led in-house, production in our own factory in Xiamen and a global footprint we are proud of our creativity and cultural inclusion.Yourrole at BugabooAt Bugaboo, we'vebeen revolutionizing parenting products since 1999, setting the standard forpremium design, durability and functionality in strollers and beyond. Aspioneers in our field, we didn't just create products. We sparked a globalmovement, redefining what parents could expect from everyday essentials. Today,we're proud to be an iconic brand in our sector, trusted by families worldwide. Innovation, design,sustainability, and quality are at the heart of everything we do, and ouraward-winning products are a testament to our commitments.Designed for thefuture and crafted to empower families, Bugaboo products are made in our veryown factory, ensuring unrivalled craftsmanship and testing beyond industryquality and safety standards. But we believesuccess must go hand in hand with responsibility. Sustainability is part of ourcore mission. That's why we've pledged to achieve net zero CO2 emissions by2035, and our B Corp Certification™ reflects our commitment to accountability,transparency, and creating products with a smaller environmental impact.Forour people, we're fostering a culture where diversity thrives, and everyone canbe themself, feels heard, valued, and included. Passionateabout unlocking potential, we're driven to reimagine and reshape our industrytime and time again. Together, we're committed to building a better future-areyou ready to join us on this journey? Bugaboo North America is a fully remote,highly collaborative team with members across North America. There will be some travel once per quarter for strategic planningsessions as well as a yearly in-person team event.Ideally, this candidate will reside in theNew York metropolitan area. Whoare you? Bugaboo North America is looking for agrowth oriented, hands-on, and results-driven Brand Marketing Director to helpshape and execute our brand strategy in the fastest-growing region of thecompany. This is an exciting opportunity to make a direct impact-elevating brandawareness, strengthening our retail presence, and deepening engagement withmodern American parents and parents-to-be. As the Brand Marketing Director,you'll lead a team across integrated marketing, social media, and graphicdesign, driving both creative execution and day-to-day operations.You'll workclosely with the Global Marketing team to implement and amplify a cohesivebrand vision, ensuring that North America's unique market needs are reflected.Reporting to the Chief Commercial Officer, North America, and working alongsidethe North America Sales Director, you'll have a seat at the table in shapingkey strategic decisions that drive business growth. This role is broad in scope,encompassing brand storytelling, media strategy, product launches, and retailmarketing. You'll collaborate with partners in PR to ensure a compelling,consistent brand narrative across all consumer touchpoints.North America is a key focus marketfor Bugaboo globally, and this role requires strong cross-functionalcollaboration with teams at our global headquarters in Amsterdam. Success inthis position means leveraging insights, translating complexity into simple,impactful brand strategies, and effectively communicating North American brandpriorities to global stakeholders. We are looking for a resourceful,strategic, and creative leader who can think big while executing withprecision. You'll have the freedom to innovate, the responsibility to make creativemarketing decisions, and the ability to maximize impact through smart,efficient execution.If you're passionate about building brands that connectdeeply with millennial and Gen-Z parents and want to be part of a high-growth,globally recognized company, this is the role for you. What you'll do day-to-day:• Amplify the global brand vision for North America by translating global strategies into high-impact local activations through media, events, and strategic partnerships. • Develop insightful marketing briefs that guide creative storytelling and brand asset development. • Leverage data and creativity to maximize the impact of campaigns, media placements, and collaborations while working within budget constraints.• Optimize the marketing budget strategically, ensuring maximum reach and effectiveness across campaigns, media buys, and experiential activations. • Be the voice of North America within global marketing discussions, advocating for regional needs while aligning with global brand strategy. • Stay ahead of market trends and competitor activity in key cities like New York, Los Angeles, and Chicago, ensuring Bugaboo remains a leader in the space. • Ensure brand consistency across all channels, driving a seamless omnichannel experience from digital to in-store.• Take an active role in product launches and media events, overseeing the flawless presentation of Bugaboo products. • Strengthen and manage brand partnerships that drive mutual growth and visibility. • Collaborate closely with sales teams to enhance Bugaboo's presence in key retail locations. • Oversee social media strategy in partnership with the Social Media Manager, ensuring engagement and brand storytelling align with our broader objectives. • Work with the Graphic Designer to develop localized design strategies that complement global brand assets.• This role is perfect for a resourceful, creative, and execution-focused marketing leader who thrives on making a big impact with a smart, scrappy approach. If you're ready to roll up your sleeves, innovate within constraints, and grow within a globally respected brand, we'd love to hear from you. What will you bring to the table? • 7+ years of marketing experience• 3+ years of management experience is preferred• Experience driving retail and brand marketing initiatives and managing creatives, preferably within luxury or premium brands• Strategic planning and execution required.Ability to develop and present a strategic vision toSenior Leadership, securing alignment and validation across multiple stakeholders• Strong organizational and project management skills required• Demonstrates ability to work under pressure, managing multiple projects simultaneously with minimal supervision• Strong analytical skills required. Ability to be nimble and adapt digital business plans based on strong understanding of market and account level reporting tools• Excels at working cross functionally and navigating Executive levels, both internally and externally• Excels in a fast-paced, high-growth, entrepreneurial environment• Strong presentation and communication skills (written and oral)• Bachelor's Degree required in marketing or related fieldAnd last but not least!Live our core values: ownership, collaboration, transparency and simplicity.Challenge yourself and the team to increase our ambition and to accomplish ourmission. Make mistakes along the way and learn from them. What we offer:• An enthusiastic team of friendly, driven colleagues with love for our mission and brand;• An inspirational, fast-growing international work environment in which you can make a difference;• Holiday swap (you are free to exchange a public holiday for another day that is more important to you);• Access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching and an employee assistance program);• Eligible to participate in Bugaboo's bonus plan;• Fully remote working and the opportunity to work from anywhere in the world 8 weeks of the year;• A Bugaboo stroller when expecting a baby and Bugaboo friends & family discount of 20%;• Day off on your birthday & day off for volunteering activities;• 11 holiday days per calendar year;• Working from home allowance plus a home-office setup budget;• Eligibility for Bugaboo's retirement savings plan;• Vacation and sick time;• Medical benefits (health, dental, and vision).CompensationPursuantto applicable state regulation regarding pay transparency, Bugaboo disclosesthe following compensation details for this position: the annual base salary range for thisposition is $83,300 - $119,000; contingent on the applicant's relevantexperience, education, job-related knowledge, skills and other qualifications,and includes eligibility for performance-based bonuses. Once youapplyOur Talent Acquisition team willcontact you to go through your application. This is followed by a 1st interviewwith the hiring manager.Both have a positive feeling? Then the2nd interview and optional 3rd interview will follow. Are you and Bugaboostill as enthusiastic at the end of the process? Then you will receive an offerto join the Bugaboo Team. If you think you can make a differenceto our team we would love to hear from you. Go ahead andapply! VISAWe are excited to welcome all peoplebut to do so you must have permanent legal rights to work in the US as norelocation or visa support is offered for this role at this time. Apply tot his job