Paid Marketing Creative Director (Remote)

Creative Director for Paid and Organic Marketing Full-Time | Remote | EST Hours We’re hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing—starting with Instagram shoutouts and expanding into Meta and beyond. IMPORTANT: We're specifically looking for someone who can execute on 3-5 day live virtual events and challenges as well as quarterly launches. You will be responsible for the media buying on META and Google ads, creating the VSL and webinar slides as the chief copywriter, and funnel buildouts. BONUS: Not required, but ideally you're a full-stack marketer from Brazil or you've studied and learned from the best Portuguese marketers (as their market is best in the world at 3-5 day challenges and launches). Again, not necessary, but ideal This is a hands-on performance role—not a corporate CMO gig. You’ll be writing, buying, analyzing, and optimizing daily. If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you. You will be 2nd in command of the entire marketing division, and be working close in contact with our founder and CEO Richard Yu on a daily basis. This role will start out as individual contributor as a full stack Marketing Director, and is the direct path to Chief Marketing Officer (CMO) within 6-12 months dependeing on your performance About Richard Yu Richard turned a $500 digital product into an 8-figure online education empire. Now, he teaches others how to do the same while documenting everything on Instagram and YouTube. • YouTube: • Instagram: Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through paid content and performance media. Your Core Mission Own and scale paid traffic. You’re the engine behind lead gen. You will: • Write high-converting creatives (posts, reels, carousels) that drive DMs • Negotiate and buy Instagram shoutouts from niche pages • Analyze daily performance: DMs, CPL, ROI, booking rates, and lead quality • Build and maintain a shoutout partner list of high-performers • Launch and test 1–2 creatives/day based on conversion data • Collaborate with setters & closers to optimize spend based on lead quality • Track everything: 24h, 7d, 30d trends, spend, ROI, booking rates Eventually expand into Meta Ads and other high-scale channels Outcome: You’ll build a paid engine that brings in $1M+/month in front-end revenue—without Richard in the weeds. Viral Organic Content (30% of role): Scripting High-Impact Reels While 60–70% of this role is focused on paid traffic, 30% involves scripting and producing high-virality organic content—especially Reels that trigger the Instagram algorithm and drive inbound interest. Our current acquisition strategy relies heavily on shoutouts, but the long-term key to sustainable algorithmic growth is through viral organic Reels. You will: • NOTE: All of these responsibilities will eventually be delegated to a junior copywriter (you will own this training and delegation process), but in the initial 30-60 days, it's extremely important that you master and deeply understand the following responsibilities: • Script word-for-word Reels modeled after proven viral content from other niches (e.g. fitness, relationships, self-development) • Build swipe files and data-backed case studies to justify why each Reel has the potential to go viral • Create Google Docs that allow Richard to act as talent—delivering scripts with clarity and conviction, even using a teleprompter • Reverse-engineer high-performing formats from non-business creators and adapt them to Richard’s brand • Present each script along with rationale: original source, performance proof, and explanation of why it will resonate • Ideally, write these scripts yourself If at capacity, manage and quality-control a junior copywriter responsible for execution For example, look at this Reel: This one organically generated 7,000 followers and over $50,000 in front-end cash collected, attributed directly to that single video. Just so you know how much we’d have to spend, right now we get a $3.00 Cost Per Follower (CPF) from Instagram shoutouts, meaning to gain 7,000 followers we’d have to spend $21,000 to get the same amount of followers, not to mention the Instagram Shoutout followers are lower quality than organically discovered followers in the reel above. So your role will require for Richard to record so we can output minimum one of these out per day We know that because closers reported buyers saying: “I saw this Reel randomly while scrolling. It wasn’t an ad—I just saw Richard authentically talking about faith and business. That’s why I followed and booked a call.” That video was 100% word-for-word scripted, with Richard reading from a teleprompter off-screen. It wasn’t improvised—and it was modeled directly after another viral video in a completely different niche, discovered through our research process. Your job is to either write these scripts yourself, or lead and train someone else to produce them at a high level. Either way, you own the quality and virality. Requirements You Are • A field athlete—you write, test, and launch ads yourself • A direct response operator—you speak offer, funnel, and media fluently • A data-obsessed optimizer—you track everything and act on it • A feed-native creative—you can write in Richard’s voice and hook the scroll • A high-energy leader—you set your own goals and push for big outcomes • A self-starter—you don’t wait for permission, you execute daily You’ve Done This If… • You’ve spent $10K–$100K+ on paid media—especially shoutouts and Meta • You’ve written dozens of creatives that drove real conversions • You’ve tracked ROI, DM volume, lead quality, and IG shoutout performance • You’ve worked inside high-ticket coaching or online education brands • You’ve operated in a fast-paced sales environment that expects results • You've executed on 3-5 day live virtual events and challenges as well as quarterly launches. This Role Is NOT for You If… • You only run dashboard ads and can’t adapt to shoutout-style buying • You want to “manage” without writing copy or launching ads • You need someone to set your goals or micromanage you • You’ve never worked in a high-velocity, performance-driven environment Benefits Compensation • * Base salary (we’ll match or exceed your current comp) • Performance-based profit share and bonuses tied to direct revenue results • Direct path to CMO (the leader of all marketing activity in company) within 6-12 months, and becoming a profit share partner of the company. Ready to Build Something Big? If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—. Apply tot his job