Marketing Director US Remote 50

Welcome to Jackrabbit Technologies. Jackrabbit Technologies is the leading provider of software and services that help youth activity centers - gymnastics, dance, cheer, swim, music, childcare, and others - grow and operate efficiently. We are an entrepreneurial-minded, rapidly growing SaaS company that has been recognized as one of the Best Places to Work in North Carolina and one of North Carolinas Top Industry-Driven Technology Companies. Jackrabbit Technologies SaaS solution powers over 7000 clients in 35 countries around the world. Our culture empowers YOU. We hire people passionate about what they do, provide them with the tools to succeed, and then get out of their way! Living our vision, mission, and values, our people are what make Jackrabbit Technologies an awesome place to work. And that awesome place is virtual all of our employees enjoy the privilege of working remotely. We always have and always will. We are interested in speaking to qualified candidates who are US Citizens or Green Card holders with no special circumstances living in the US. We are not able to sponsor visas. What you'll do The Director of Growth is responsible for leading a full-funnel growth strategy across the customer lifecycle, covering both acquisition and retention (the full bowtie funnel). This role ensures alignment across marketing, sales, and customer success, with a focus on measurable business outcomes. Operating with Scrum Agile marketing practices, the Director of Growth will lead a high-performing team to deliver consistent, sustainable growth. This leader will own and optimize the use of HubSpot as our primary CRM and marketing automation platform, driving campaign performance, funnel visibility, and operational scale. Key Responsibilities 1. Demand Generation & Campaign Management • Passionate about our high-touch human-oriented market and is willing and able to apply basic and foundational marketing strategies that meet the buyer where they are. • Design, launch, and optimize multi-channel campaigns (call campaigns, snail mail, email, events, content) to attract and convert target audiences. • Partner with Sales leadership to align on buyer personas, messaging, and lead qualification criteria. • Build and maintain nurture sequences, scoring models, and workflows in HubSpot to ensure timely and qualified handoffs to Sales. • Monitor funnel performance, identifying and addressing drop-offs between MQL ? SQL ? Opportunity. • Manage external resources (designers, copywriters, paid media partners) as needed to support campaign execution. 2. HubSpot Marketing Hub Ownership • Serve as the primary owner of HubSpot Marketing Hub, including automation, segmentation, and reporting. • Maintain accurate and clean contact and company data across all lifecycle stages. • Create and optimize dashboards and reports to measure campaign performance, attribution, and ROI. • Partner with Sales Ops to ensure seamless CRM and Marketing Hub integration, efficient lead routing, and visibility into funnel performance. 3. Content & Brand Strategy • Develop and manage an Omni-channel campaign plan and calendar that aligns to the business and product strategy. • Produce and oversee content that educates, engages, and convertsblogs, webinars, case studies, videos, and email campaigns. • Maintain consistent brand voice and messaging across all marketing interactions. • Support event marketing, community engagement, and customer advocacy programs. 4. Collaboration & Continuous Improvement • Work cross-functionally with Sales and Customer Success to align campaigns with pipeline goals and customer retention efforts. • Participate in Agile Marketing sprints, helping prioritize and iterate on high-impact marketing initiatives. • Analyze campaign data to inform continuous improvement, testing, and optimization. • Contribute to a learning culture, sharing insights, running experiments, and tracking results transparently. Required Qualifications • 5+ years of experience in B2B or SaaS marketing, with focus on demand generation or lifecycle marketing. • Proven hands-on experience with HubSpot Marketing Hub (certifications preferred). • Strong understanding of marketing automation, funnel analytics, and campaign attribution. • Excellent written communication, organization, and cross-functional collaboration skills. • Data-driven mindset with the ability to turn insights into actionable strategies. Preferred Qualifications • Experience partnering with Sales in a CRM-driven environment. • Familiarity with Agile or Scrum marketing practices. • Background in SaaS, subscription, or technology-based industries. • Experience with basic reporting or visualization tools (Google Sheets, Looker, Data Studio, etc. ). Key Performance Indicators (KPIs) • MQL volume, quality, and velocity • SQL and opportunity conversion rates • New customer acquisition cost (CAC) • Sprint velocity and marketing team throughput • Funnel performance and attribution tracking within HubSpot Core Competencies • Strategic Mindset Seeing ahead to future possibilities and translating them into breakthrough strategies. • Drives Results Consistently achieving results, even under tough circumstances. • Manages Complexity Making sense of complex, high-quantity, and sometimes contradictory information to solve problems. • Optimizes Work Processes Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement. • Builds Effective Teams Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. • Demonstrates Self Awareness Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses. • Tech Savvy Anticipating and adopting innovations in business-building digital and technology applications. What you will love about us • Our Culture! Read what our employees say about working at Jackrabbit on Glassdoor. • We work remotely. We always have we always will! • Our Health and Wellness Benefits. Medical, Dental, Vision, Flexible Spending, HSA and Dependent Care Accounts. • We help you with the unexpected. Company?Paid Disability and Life Insurance. Opportunity to elect Critical Illness and Accident Insurance. Plus confidential access to legal and life counseling and mental health support available 24/7. • Your future looks bright at Jackrabbit. 401(k) with a generous company match, access to financial planning. • We pay you to play, rest, recharge and balance your life. Paid Time Off, Paid Parental, Paid Caregiver and Sabbatical leaves. • You will grow your skills with us. Annual allowance for professional development. • We give back. Paid Time to volunteer in your community. Jackrabbit is committed to providing a workplace free from discrimination or harassment. We expect every member of the Jackrabbit team t. Apply tot his job