Job Description:
• Build and execute long-term, strategic and creative integrated demand programs and local events that raise ICP engagement
• Run full-funnel ABM/ABX multi-product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support
• Develop activation plans for Tier 1/2/3 accounts with clear goals by stage
• Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria
• Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives
• Track and optimize conversion pathways across channels: digital advertising, paid/organic content, events, campaigns, and outbound orchestration
• Create multi-channel Supply Chain campaigns supporting product lines, use cases, and vertical segments
• Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI
• Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline
• Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance
• Maintain dashboards that show account movement, influence, pipeline contribution, and velocity
• Identify insights and turn them into actionable program adjustments
• Work closely with Sales, BDR, Customer Success, and Product teams to maintain a unified revenue approach
Requirements:
• 3+ years of experience in B2B SaaS demand generation or revenue marketing roles
• Self-starter with strong understanding of SaaS funnels, meeting conversion benchmarks, and pipeline math
• Experience with ABM platforms (N.Rich, 6Sense, DemandBase), and marketing automation (HubSpot/Marketo), CRM (Salesforce)
• Comfortable operating in a fast-paced, iterative environment where speed and adaptability matter
• Strong analytical skills with the ability to translate data into insights and recommendations
• Excellent cross-functional communication and stakeholder management
• Preferred experience executing Account-Based GTM/ABM programs with measurable pipeline impact
• Preferred experience in the supply chain, logistics, manufacturing, or ERP ecosystems
Benefits:
• U.S. benefits package includes medical, dental and vision coverage
• 401(k) plan with company match
• Short-term and long-term disability coverage
• Life insurance
• Paid time off
• Parental leave
• Flexible spending accounts
• Employee assistance program
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