Note: The job is a remote job and is open to candidates in USA. Waterford.org is a company that provides PreK through 2nd grade educational programs. They are seeking a Sales Development Representative who will be responsible for driving pipeline growth, executing prospecting campaigns, and engaging with prospective customers to generate qualified meetings.
Responsibilities
- Execute outbound prospecting campaigns through email, phone, LinkedIn, and other outreach channels
- Generate qualified meetings and pipeline opportunities for the School Relations team
- Support territory prospecting efforts by identifying district contacts, organizational priorities, funding opportunities, and potential customer needs
- Conduct initial outreach and qualification conversations with district and school stakeholders
- Partner closely with School Relations Directors to support strategic account engagement
- Follow up on inbound leads, events leads, and marketing campaigns in a timely manner
- Maintain accurate activity tracking, lead updates, and customer records within Salesforce
- Support execution of campaigns and customer outreach initiatives
- Reinforce consistent messaging and customer-centered communication practices
- Monitor outreach effectiveness and provide feedback on campaign performance and market response
- Collaborate cross-functionally with Marketing and Sales teams to support a strong customer journey
- Stay informed on company offerings, state initiatives, district priorities, and trends within the K–12 education landscape
- Support operational excellence through disciplined CRM usage, activity management, and follow-through
- Participate in ongoing training, coaching, and professional development activities
Skills
- 1-3 years of experience in sales, customer engagement, lead generation, or education-related roles
- Strong written and verbal communication skills
- Highly organized with strong attention to detail and follow-through
- Comfortable engaging customers through phone, email, virtual meetings, and digital communication platforms
- Experience using CRM systems such as Salesforce preferred
- Strong interpersonal and relationship-building skills
- Bachelor's degree or equivalent experience preferred
- Experience within K–12 education, edtech, SaaS, or customer-facing support roles
- Familiarity with district structures, education terminology, or public-sector environments
- Experience supporting outbound campaigns, lead qualification, or sales development activities
- Former educator or experience working with schools or districts preferred
Benefits
- Incentive compensation plan
- Benefits eligibility
- Fully paid primary premiums for health insurance
- Fully paid primary premiums for dental insurance
- Fully paid primary premiums for basic life insurance
- Fully paid primary premiums for disability insurance
- New hires receive a one-time HSA contribution
- Retirement contributions are matched up to 5% by the organization
- Generous vacation, sick, and holiday offering
- Full-time, salaried position
- Remote / Anywhere in US
Company Overview