Note: The job is a remote job and is open to candidates in USA. Blake's Beverage Co. is a company committed to reclaiming cider's place as America's drink through bold flavors and a rich history. The Field Sales Representative will be responsible for building relationships, hunting new accounts, and executing sales programs to drive distribution and account activations.
Responsibilities
- Call on assigned accounts while actively targeting non-buys and new accounts within your coverage area
- Gain draft and package effective points of distribution across both on and off-premise channels
- Sell in displays, on-premise specials, and events
- Average a minimum of 10 calls per day, 50 per week, and 200 per month (or as directed by your Region Director)
- Balance hunting new accounts with farming and strengthening existing relationships
- Sell in and conduct a minimum of 4 on/off-premise activations per month (averaging 1 per week, 12 per quarter)
- Execute activations including happy hours, pint nights, tap takeovers, staff training, demos and samplings, venue events, sponsorship events, and festivals
- Request, confirm, and execute a minimum of one ride-with per month with your assigned distributor(s)
- Prepare for and attend monthly distributor meetings where applicable
- Report distributor out-of-stocks, issues, challenges, and opportunities to your Region Director
- Attend wholesaler Monthly and Quarterly Business Reviews (QBRs) as directed
- Track all market visits through Karma; every account visit must be logged
- Submit a weekly recap and plan of action to your Region Director, captured through Karma account logs
- Review KPIs and develop a work plan for the upcoming week, submitted to your Region Director for review and collaboration
- Submit weekly expense reports through Paylocity
- Update the team calendar with major market activities, events, and scheduled travel
- Participate in all scheduled team calls and meetings
- Meet KPI quotas and track progress against assigned targets
- Execute a minimum of one team-selling day per month with your Region Director
- Complete required training and develop and maintain an individual learning plan with your Region Director
- Participate in quarterly business reviews of wholesaler and internal brand performance to set the upcoming quarter’s focus
- Complete an annual performance review
- Account Calls: 50 per week / 200 per month / approximately 2,400 annually
- Activations: 1 per week / 4 per month / 12 per quarter / approximately 48 annually
- Distributor Ride-Withs: minimum 1 per month
- Team-Selling Days: minimum 1 per month with the Region Director
- Weekly Admin Half-Day: dedicated time each week for recaps, plans of action, expenses, planning, and ride-with coordination
Skills
- Prior experience in beverage, alcohol, CPG, or distributor/wholesale sales strongly preferred
- Demonstrated track record of building distribution and growing volume in a field sales role
- Strong relationship-building, negotiation, and selling skills across on-premise and off-premise channels
- Self-motivated and disciplined, with the ability to manage an independent field schedule and high call volume
- Comfort with sales technology and reporting tools (Karma, Paylocity, CRM, and calendar platforms)
- Valid driver's license, reliable transportation, and a clean driving record
- Must be 21 years of age
- Field-based role requiring daily travel throughout the assigned coverage area
- Daily start and stop times are flexible but must align with key retailers' availability; schedules outside the norm require Region Director approval
- Occasional weekend and evening work for activations and events
- Ability to lift and move cases of product, point-of-sale materials, draft equipment, and tap handles (up to 50 lbs)
- Ability to stand, walk, and travel between accounts for extended periods
Benefits
- Health, dental, and vision coverage
- 401(k) with match
- PTO
- The perks of repping brands you’ll actually be proud to pour
Company Overview