Vireo Health, Inc. is a physician-led company dedicated to improving lives through technology and science in the cannabis industry. They are seeking a Business Development Specialist who will drive growth through new business acquisition, manage client relationships, and enhance brand awareness in the market.
Responsibilities
- New Business Acquisition: Identify, research, and secure new business opportunities to expand Vireo's market position. Lead efforts to identify and acquire new customers, leveraging cross-functional teams to build trust and shorten sales cycles
- Strategy Development: Develop and execute sales strategies and creative sales plans, often leveraging advanced analytics to prioritize opportunities. Increase brand - category placement across all House and Partner Brands. House Brands (Vireo, Bouket, 1937, King & Queens, Small A$$ Buds, Hi Color- Hi AF) Branded Partners (Edie Parker, Claybourne, Curio Wellness, B-eazy, Redo, Voice of the Plant, Lions Order and Craft Cartel)
- Relationship Management: Build and maintain strong relationships with account executives, potential clients, partners, and other internal stakeholders, overseeing the client onboarding process to ensure a seamless transition to the sales force
- Negotiation and Proposals: Coordinate the proposal process, prepare RFP (Request for Proposal) submissions, and negotiate contracts and agreements with new and existing clients
- Financial Analysis and Strategy: Analyze new business opportunities and existing customer profitability, and proforma "what if" scenarios to improve company profitability
- Performance Monitoring: Review and report on the performance of target accounts, develop action plans for improvement and monitor competitor activity
- Market Intelligence: Conduct market research, monitor industry trends, and gather intelligence on competitor activities to maintain a competitive advantage
- Collaboration: Work closely with cross-functional teams, including sales, merchandising, operations, and finance, to develop and pitch business proposals and ensure client needs are met
- Mentorship/Leadership: Mentor and train pop up /activation team members and engage in regular business reviews with regional teams
- Serve as a product expert and knowledgeable resource at pop-ups, vendor days, cannabis trade engagements, client events, and other hosted events as needed
- Successfully communicate values, ethos, and facts about our organization, brands, and products to customers, retailers, and others
- Prospect and maintain a highly organized schedule of regular on-site & off-site staff education meetings and events
- Engage with vendors and collect feedback on products; submit additional collateral requests based off feedback. Bring client feedback to company management; assist with improvements in strain/genetic literature, cannabinoid and terpene profile matrices, marketing, and sales tactics based on feedback
- Develop strong working knowledge of the NY Medical and Adult Use Marijuana Program and understanding of the competitive market, keeping industry knowledge current and up-to-date
- Identify and sustain key merchandising opportunities for accounts with dominant product placements and displays, ensuring execution and alignment with all sales programs
- Build rapport with customers and vendors and maintain a positive brand image
- Present and discuss sales and marketing collateral, brand values, products, cultivar genetic information and value adds
- Support Brand and Sales Specialists and Wholesale Manager by effectively communicating schedule, consumer feedback, customer needs, and by maintaining inventory levels on all point-of-sale items and collateral
- Serve and support Vireo as a brand representative for community outreach, industry events and trade shows as opportunities occur. Transport, set up, breakdown and maintain trade materials and table displays as needed
- Identify and follow up on leads via phone and email, documenting all attempts and outcomes of leads
- Maintain all applicable reports and records, including those mandated in NY
Skills
- High School Diploma
- Must be 21 years of age or older
- Excellent verbal and written communication skills
- Excellent organizational and time management skills
- Excellent presentation skills
- Excellent collaboration skills
- Proficient or working knowledge in Microsoft Office (Word, Excel, PowerPoint)
- Ability to work independently and as a team, both in person and remotely
- Ability to travel up to 50%-75% and overnights
- Ability to work evenings, weekends, and holidays
- Clean driving record, and valid driver's license required
- Access to a reliable vehicle to support regular job duties and customer deliveries as needed
- Long periods of prolonged sitting and standing
- Long periods of prolonged use of office equipment including computers and phones
- Able to stand up to 4 hours at a time
- Ability to lift up to 25 pounds
- Prior experience in a similar role
- 1+ years of sales/networking experience
- 1+ years of cannabis industry experience
- Experience working in a sales role in a highly regulated industry
- Experience with sales management or CRM software
Benefits
- Bonus:1/2% commission above the base target by account
Company Overview
Vireo was founded as a pioneer in medical cannabis in 2014 and is fueled by an entrepreneurial drive. It was founded in 2004, and is headquartered in Minneapolis, Minnesota, USA, with a workforce of 501-1000 employees. Its website is https://vireohealth.com/ny/.
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