Experienced Social Media Marketing Strategy Intern – Spring 2025 – Disney Consumer Products – Remote and On-Site Opportunities Available

Introduction to Disney Consumer Products and Our Social Media Marketing Team Disney Consumer Products (DCP) is a global leader in the marketing and distribution of Disney's beloved stories, franchises, and characters. Our team is dedicated to bringing magic to families and fans worldwide through innovative products that entertain and inspire. We are seeking a highly motivated and creative Social Media Marketing Strategy Intern to for the Spring 2025 semester. As an intern, you will have the opportunity to work with a talented team of marketing professionals and contribute to the development of innovative social media strategies that support our consumer products business. About the Role and Program This exciting internship is a full-time, six-month commitment that will provide you with hands-on experience in social media marketing strategy, content creation, and campaign development. You will report to the Social Media Marketing Strategy Manager and work closely with our marketing team to develop and implement social media plans that drive business results. Our ideal candidate is someone who is passionate about social media, has a creative mind, and is eager to learn and grow with our team. Key Responsibilities • Assist with marketing strategies and go-to-market plan development to deliver on business goals • Ideate content concepts for Disney products on YouTube and analyze performance • Assist in evaluating campaign creative and track approvals/status updates with agencies • Work with teams to deliver assets, campaign pitch kits, toolkits, and content following brand guidelines and maintaining updates • Assist in developing materials for creative/strategic presentations and coordinate project management/ad hoc requests from leadership • Participate in ideation sessions with the marketing team to develop plans/calendars • Showcase your creative thinking skills and social media savvy while focusing on our YouTube channels, with the expanded opportunity to contribute to other social platforms including TikTok, Instagram, and Facebook Essential Qualifications and Skills To be successful in this role, you will need to possess the following essential qualifications and skills: • Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends, with a dedicated focus on YouTube • Marketing skills to develop strategic feedback, business rationale, and marketing communication plans • Experience in tactical strategy design and project management with strong partner and relationship-building skills • Proficient in Microsoft Office Suite, Keynote, video editing, developing graphics, and the ability to creatively improve social content formats • Strong communication and collaboration skills, with the ability to work effectively in a team environment Preferred Qualifications While not required, the following preferred qualifications will make you a more competitive candidate: • Familiarity with navigating YouTube Studio and compiling video analytics • Experience and proficiency with Adobe Photoshop & Illustrator • Previous work experience with social marketing entertainment brands or experiences, marketing strategy, consumer packaged goods, advertising agency, and/or brand management • Experience crafting strategic roadmaps and coordinated communication plans Education and Eligibility Requirements To be eligible for this internship, you must meet the following requirements: • Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) before participation in the internship program OR must have graduated from a college/university within 6 months at the time of application posting OR currently participating in a Disney College Program or Disney Internship • Currently enrolled senior, or graduated within the past 6 months, majoring in marketing, communications, business, public relations, or a related field • Be at least 18 years of age • Possess unrestricted work authorization • Have not completed one year of continual employment on a Disney internship or program Career Growth Opportunities and Learning Benefits As a Social Media Marketing Strategy Intern at Disney Consumer Products, you will have the opportunity to gain valuable work experience, develop new skills, and build a professional network in the marketing industry. You will work closely with experienced marketing professionals who will provide guidance, mentorship, and feedback to help you grow and develop in your career. Additionally, you will have access to training and development programs, including workshops, webinars, and online courses, to help you enhance your skills and knowledge in social media marketing. Work Environment and Company Culture At Disney Consumer Products, we are committed to creating a work environment that is inclusive, diverse, and supportive of all employees. We believe in fostering a culture of creativity, innovation, and collaboration, and we encourage our employees to think outside the box and push the boundaries of what is possible. As an intern, you will be part of a dynamic and talented team of marketing professionals who are passionate about their work and committed to delivering exceptional results. Compensation, Perks, and Benefits We offer a competitive salary and a comprehensive benefits package, including medical, financial, and other benefits. You will also have access to exclusive Disney perks, including discounts on Disney products and experiences, and the opportunity to attend special events and screenings. To apply for this internship, please submit your resume and a cover letter, along with an electronic online portfolio or link to a social platform. The URL link to this portfolio should be on your resume, and any portfolio passwords should be included. We encourage you to print a copy of this role description for reference if you are selected to move forward in the interview process. Conclusion We are excited to offer this unique opportunity to as a Social Media Marketing Strategy Intern. If you are a motivated and creative individual who is passionate about social media and marketing, we encourage you to apply. Don't miss out on this chance to gain valuable work experience, develop new skills, and build a professional network in the marketing industry. and take the first step towards an exciting and rewarding career with Disney Consumer Products! Apply This Job Apply tot his job